Target markets

Before I began contacting companies for a 20 minute information interview, I had to define brand *Ken*

Based on the knowledge that I’m most effective when I’m most passionate, I analyzed my work history and the things I’ve enjoyed doing the most . Here’s the summary:

1. Marketing is definitely a core capability and passion.
2. Software and tech is the industry where I entered my post-MBA career. I’ve always stayed in touch with trends and the industries ups and downs.
3. I am comfortable, energized and fully engaged in smaller organizations.
4. Academics/education is part of my recent history. University teaching isn’t easy but the years as a consultant prepared me for communicating marketing and management concepts effectively. Something I didn’t know before: I have a knack for academic administration, maintaining academic integrity, and student counseling.

With these “essential data points” in mind I feel it makes sense to position myself in two different markets: (1) software/web marketing, (2) higher education.

My sense of these job markets is that software/web opportunities are more numerous but harder to pinpoint in the haystack of companies. Opportunities in higher education are found in relatively few respectable, established institutions.